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Latest working trends in email marketing in 2017

Nobody of us will deny the power of email marketing in making new clients and increasing the profit of any sort of business. Especially for financial advisors, it assists to increase their assets under and gain new clientele through their continuing email campaigns.

Similar to that of other marketing approaches, email marketing is steadily evolving to reveal best practices and SPAM laws. In 2017, there are certain new trends which may assist you in growing your list of email addresses, engage in a better way with your clients and build your customer base.

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Restructure your Newsletter

In almost every website, there will be a pop up or a widget on the sidebar stating “Join our Newsletter”. As the email marketing trend is getting transformed from generalization to more personalization, this strategy has lost its power.

Requesting a stranger or visitor of your website to sign up for a newsletter is a low stakes strategy, especially when it comes financial services, the offer you provide must be more specific and enticing to grab the attention of someone who seems to be your prospective client.

While checking for email address of someone, it is good to offer something of value that states what they will receive right away after they sign up and how far they will get benefited as an exchange for sharing their email address.

Mobile optimization

A research states that nearly 53%of emails sent acroos are viewed on a mobile device and which is predicted to increase in the mere future, so ensure you sent marketing emails for small business must be mobile-optimized. In fact, 75% of the email subscribers state that they likely to delete those non-mobile-optimized emails.

Visually appealing

Ensure your emails include at least one image as it would probably increase the viewers of your content approximately by 90 percent to 94 percent. If the image you make use is appealing, the viewers consume focus on reading the rest of the content. You can even trying sending video email for small business instead of just hitting text messages.

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Quality Vs. Quantity

Long time back, for SEO Purpose, making use of long-form content was helpful, but in the current fast paced technology governing world, it’s vital to convey only your most significant points in a short and sweet manner to reach more clients. Still, if you wish to convey a long post, it is good to add it in your blog and share the link of the same in your email campaign to read the entire story. The same is applicable with videos too, if it is too lengthy, cut short the same to a minute video and offer a link in the final stage.

Try the above 4 trends in your email marketing campaign and witness difference out of your efforts. These strategies are sure to work best for you in gaining your ideal clients.
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Location: Singapore

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